A series advertising my roommate's Junior Recital
Using his great affection for memes as inspiration, I created an effective advertising campaign for him with eye-catching posters. In doing so, I attempted to blend the meme aesthetic - one of often poor quality and design, yet relatable and comfortable - with touches of refinement and sensible layout, to produce this set of hybrid images, which capture the youthful meme essence, while maintaining a degree of professionalism.
Posters designed for Discipleship Ministries
Top left is a template developed to be used for all advertising under Discipleship Ministries and its subsidiaries. The template is intended to allow future Marketing and Recruitment Coordinators to have increased freedom to design, while making it easier to maintain brand identity. As seen from the Strongholds poster, the template has also been adapted for each ministry. By ensuring brand unity across ministries, our target audience can more quickly recognize DM advertising. The unity also aids in easing this year's transition of consolidating all ministries "under one roof."
The template was designed after consulting with the cabinet chair and faculty sponsor, in order to cater to the ministry's specific advertising needs.
